Traduction de «Acheteur d'espaces publicitaires et de temps d'antenne » (Français → Anglais) :

— for Sky Deutschland (active in particular in Germany): licensing and acquisition of audiovisual programmes, retail distribution of audiovisual programmes in particular in Germany, provision of technical platform services and sale of TV advertising airtime,

(Return tabled) Question No. 488 Hon. Larry Bagnell: With regards to government advertising in Yukon, Nunavut and Northwest Territories on “Canada’s Economic Action Plan”: (a) how much has the government spent on radio, in each territory indicating the station, date and time the commercial aired, amount spent, and ownership of the station; (b) how much has the government spent on television in each territory, indicating the station, date and time the commercial aired, amount spent, and ownership of the station; (c) how much has the government spent on newspapers in each territory, indicating the date and page of the newspaper ad, name of the newspaper, ownership, amount of advertising space ...[+++] purchased, and if a higher rate was paid for preferential placement of the ads; (d) how much has the government spent on magazines in each territory, indicating the date and page of the magazine ad, name of the magazine, ownership, amount of advertising purchased, and if a higher rate was paid for preferential placement; (e) how much has the government spent on media websites in each territory, indicating what website advertising was purchased by the government, amount, length and terms of the website advertising, and owner of the website; (f) how much has the government spent on billboards, in each territory, indicating the amount of money spent on billboard advertising, locations of the billboards, duration of the billboard ad, and ownership of the billboard company; (g) what are the names of the companies responsible for purchasing the Government of Canada advertising in the territories, the ownership of the companies, commission to be paid for the work done, and length and terms of the contract; and (h) was this contract sole sourced or open bid, and what were the dates of the contract posting on the government website?

The operation therefore raised competition concerns in France on the markets for the sale of advertising in economic and financial magazines, as neither competitors nor purchasers of advertising space (advertisers) would have been able to provide a counterweight to the combined power of Socpresse/GIMD, which would have enjoyed market shares of almost 50%.

However, many of these different channels of communication are now controlled by the same media conglomerates, which can thereby cross-promote these services and provide incentives or pressure advertisers to buy space or air time in other media they control.

The new system will make it possible for buyers of advertising space to consult agents' conditions, negotiate rates and settle transactions direct by micro-computer.

The Public Health Agency of Canada, for example, is buying air time and advertising space in minority media for its campaigns.