Traduction de «promotion de l'idée européenne » (Français → Anglais) :

Particular attention should be paid to the use of styles (motifs, colours, etc.) associated with "youth culture" , the images used, the promotion of ideas associated with alcohol consumption (implications of social success, sexual or athletic prowess, featuring of children in drink promotion campaigns and sponsoring of alcoholic drinks (sponsoring of sporting or musical events, sport merchandising, etc.).

In line with Article 151 (4) of the Treaty, which imposes an obligation on the Community to take cultural aspects into account in its action under other provisions of the Treaty with a view to respecting and promoting cultural diversity [77], the dual objective of promoting cultural diversity and the competitiveness of the European programme industry finds its concrete expression in a series of measures in favour of the distribution and production of European television programmes contained in the "television without frontiers" Directive This mechanism, which is linked to complementary financial support mechanisms such as the Media progr ...[+++]amme, is based on the provisions contained in Chapter III of the "television without frontiers" Directive: Article 4 (promotion of European works), Article 5 (promotion of European works by independent producers), Article 6 (definition of "European works"), Article 7 (chronology for broadcasting cinematographic works) and Article 9 (exemption of local television broadcasts not forming part of a national network).

(a) facilitate and encourage the promotion and movement of European audiovisual and cinematographic works at trade shows, fairs and audiovisual festivals in Europe and around the globe, insofar as such events may play an important role in the promotion of European works and the networking of professionals.

The Commission's aim in giving its patronage to the UAP European Community Open is to make Europe an idea more tangible to Community citizens, using a sporting event to give the Community a higher profile.

E. Audiovisual The commitment of citizens to the European idea depends on positive measures being taken to enhance and promote European culture in its richness and diversity.

At the ministerial meeting between the European Commission and Japan on 29 May 1990 it was therefore decided to adopt a two-pronged approach to correct this situation by further improving access to the Japanese market and reinforcing the promotion of European exports to Japan.