Traduction de «publicité à l'échelon national » (Français → Anglais) :

(e)ensure that their staff have good knowledge of international standards and practices in the areas referred to in point (b) and that the latest research developments at national, Union and international level in those areas are taken into account in their work.

40. Is aware of the importance of the media in informing, educating and persuading in relation to promoting a healthy and balanced diet as well as their role in the creation of stereotypes and body image; considers the voluntary approach adopted in the Audiovisual Media Services Directive on the advertising of food of poor nutritional value directed at children to be a step in the right direction, to be specifically monitored, and asks the Commission to bring forward stricter proposals if the 2011 review of the Directive declares the voluntary approach to have failed in this field; calls on Member States and the Commission to encourage media service providers to develop codes of conduct regarding inappropriate audiovisual commercial commu ...[+++]nication relating to food and beverage products and urges operators to come forward with concrete actions at national level to implement or to strengthen this directive;

40. Is aware of the importance of the media in informing, educating and persuading in relation to promoting a healthy and balanced diet as well as their role in the creation of stereotypes and body image; considers the voluntary approach adopted in the Audiovisual Media Services Directive on the advertising of food of poor nutritional value directed at children to be a step in the right direction, to be specifically monitored, and asks the Commission to bring forward stricter proposals if the 2011 review of the Directive declares the voluntary approach to have failed in this field; calls on Member States and the Commission to encourage media service providers to develop codes of conduct regarding inappropriate audiovisual commercial commu ...[+++]nication relating to food and beverage products and urges operators to come forward with concrete actions at national level to implement or to strengthen this directive;

40. Is aware of the importance of the media in informing, educating and persuading in relation to promoting a healthy and balanced diet as well as their role in the creation of stereotypes and body image; considers the voluntary approach adopted in the Directive on "Audiovisual Media Services without frontiers" on advertising food of poor nutritional value directed to children to be a step in the right direction, to be specifically monitored, and asks the Commission to bring forward stricter proposals if the 2010 review of the Directive declares the voluntary approach to have failed in this field; calls on Member States and the Commission to encourage media service providers to develop codes of conduct regarding inappropriate audiovisual ...[+++]commercial communication relating to food and beverage products and urges operators to come forward with concrete actions at national level to implement or to strengthen this directive;

With regard to political legitimacy, Mr Wurtz, decisions relating to competition policy are taken in the individual Member States at national level by bodies which do not have the political legitimacy which the European Commission has conferred on it at European level by the European Parliament, in particular, with individual hearings for each Commissioner.

Project promoters generally judged management at national level to be efficient, but complained of excessive bureaucracy at European level and long delays in payments.