Etant donné que d'autres concurrents importants exercent leurs activités sur le même marché, comme Coca-Cola qui est le premier producteur de boissons gazeuses sans alcool, et qu'il existe certaines possibilités de substitution de l'offre, l'acquisition ne devrait pas permettre à PepsiCo d'empêcher une concurrence effective, même sur le segment portugais du citron-citron vert.
However, the increase in PepsiCo's market share due to the acquisition is only 1%. Taking into account the presence of other significant competitors, such as Coca Cola, active in the same market and the leader in the carbonated soft drinks business, and considering the existance of a certain degree of supply side substitutability, the acquisition is not expected to enable PepsiCo to impede effective competition even in the Portuguese lemon-lime segment.
