Cette stratégie opérationnelle sert ensuite à orienter les activités des entreprises, dont font partie la recherche- développement, l'investissement dans le capital humain, les mises de capital et, les fusions et acquisitions.
A business strategy, in turn, drives specific business activities, of which research and development is one. Investment in human capital would be another, capital investment would be a third, and doing mergers and acquisitions would be another.