Those who dispose of sufficient bargaining power, such as major phonogram producers, increasingly seek not to depend on collecting societies to manage their rights. From their perspective, in facilitating the watermarking, identification and tracking of the use of works, digitisation has in principle empowered rightholders to individually control the licensing and royalty payment process, so that the role of collective rights management is questioned.
Selon leur point de vue, en facilitant le filigranage, l'identification et le suivi de l'utilisation des oeuvres, la numérisation a, en principe, donné aux titulaires de droits les moyens de contrôler individuellement le processus de concession des licences et de paiement des redevances, de sorte que le rôle de la gestion collective des droits est remis en question.
