Traduction de «Billboard advertising » (Anglais → Français) :

(Return tabled) Question No. 488 Hon. Larry Bagnell: With regards to government advertising in Yukon, Nunavut and Northwest Territories on “Canada’s Economic Action Plan”: (a) how much has the government spent on radio, in each territory indicating the station, date and time the commercial aired, amount spent, and ownership of the station; (b) how much has the government spent on television in each territory, indicating the station, date and time the commercial aired, amount spent, and ownership of the station; (c) how much has the government spent on newspapers in each territory, indicating the date and page of the newspaper ad, name of the newspaper, ownership, amount of advertising space purchased, and if a higher rate was paid for pre ...[+++]ferential placement of the ads; (d) how much has the government spent on magazines in each territory, indicating the date and page of the magazine ad, name of the magazine, ownership, amount of advertising purchased, and if a higher rate was paid for preferential placement; (e) how much has the government spent on media websites in each territory, indicating what website advertising was purchased by the government, amount, length and terms of the website advertising, and owner of the website; (f) how much has the government spent on billboards, in each territory, indicating the amount of money spent on billboard advertising, locations of the billboards, duration of the billboard ad, and ownership of the billboard company; (g) what are the names of the companies responsible for purchasing the Government of Canada advertising in the territories, the ownership of the companies, commission to be paid for the work done, and length and terms of the contract; and (h) was this contract sole sourced or open bid, and what were the dates of the contract posting on the government website?

The campaign is based on an integrated communications' strategy using classical advertising, television, cinema and radio commercials, advertisements and billboard advertising, as well as classic public relations and events.

Such practices include the use of tobacco brand names on non-tobacco products or services (brand-stretching) and/or clothes (merchandising), the use of promotional items (such as ordinary objects like ashtrays, lighters, parasols and other similar objects) and of tobacco samples, the use and communication of sales promotion (such as a discount, a free gift, a premium or an opportunity to participate in a promotional contest or game), the use of billboards, posters and other indoor or outdoor advertising techniques (such as advertising on tobacco vending machines), the use of ...[+++]tobacco advertising in cinemas, as well as any other forms of advertising, sponsorship or practices directly or indirectly addressed to promote tobacco products.

(d) the use of billboards, posters and other indoor or outdoor advertising techniques (such as advertising on tobacco vending machines),

(10) Certain measures that should be part of a comprehensive tobacco control policy, such as a prohibition of billboard and poster advertising, or of advertising in cinemas, cannot presently be subject to harmonisation under the Community internal market rules in a separate tobacco measure.

The Commission emphasises that virtual advertising may be used to replace the actual messages advertised on billboards in sports arenas and stadiums.