Traduction de «Brand image advertising campaign » (Anglais → Français) :

the launch of an advertising campaign to improve the image of the sector.

In any given year in Canada, the United States, the U.K. or throughout Europe, advertisers put forth advertising campaigns for about 10,000 different branded products.

(a) to protect the health of young persons throughout Canada from the numerous debilitating and fatal diseases and other consequences injurious to health that are associated with tobacco use; (b) to protect young persons throughout Canada from inducements to use tobacco products and to counteract such inducements; (c) to discourage and prevent tobacco use by young persons throughout Canada, including children, and to fight their addiction to tobacco and dependence on its use; (d) to develop a multi-year strategy to combat the use of tobacco products by young persons and to involve young persons as much as possible in the design and execution of any programs that are part of the strategy; (e) to examine existing models of best practices ...[+++]for tobacco control in North America and, in consultation with recognized health organizations, to develop a model to be applied in Canada and to review it from time to time by comparing it with other models developed in other countries; (f) to monitor the use of tobacco products throughout Canada by gathering, commissioning, sharing and publicizing statistics and, in particular, statistics on the market share of brands and on their use by different groups of young persons; (g) to gather, sponsor, commission, conduct and share research on the use of tobacco products throughout Canada and on ways to motivate young persons not to start using tobacco products and to cease using them; (h) to develop and distribute educational tools, plan and execute communications strategies, run advertising campaigns, use the media and disseminate information through other means to discourage and prevent the use of tobacco products by young persons; (i) to hold and sponsor programs, conferences and peer and other group activities to discourage and prevent the use of tobacco products by young persons; (j) to engage in and fund, at the local, regional and national levels throughout Canada, activities of health groups and other organizations and pe ...

11. Stresses the need to run special courses on gender stereotypes in the media for national advertising standards committees and self-regulatory and regulatory bodies so as to raise awareness of the negative influence of gender-discriminatory images on television, the internet and in marketing and advertising campaigns;