Traduction de «Buyer's Own Brand » (Anglais → Français) :

buyer own brand | BOB | buyer's brand | Buyer's Own Brand

private brand | distributor's brand | distribution brand | private label | store brand | house brand | middleman's brand | own brand | distributor's brand name | retailer's brand name

own-brand product | own-label product | private label product

own-name brand

(4) For purposes of paragraph (2)(b), conditions or considerations relating to the production or marketing of the good shall not render the transaction value unacceptable, such as where the buyer undertakes on the buyer’s own account, even though by agreement with the producer, activities relating to the marketing of the good.

(2) Activities undertaken by the buyer on the buyer’s own account, other than those for which an adjustment is provided in section 4, shall not be considered to be an indirect payment, even though the activities might be regarded as being for the benefit of the producer.

The sector inquiry has identified three types of market-wide mechanisms: central buyer models, where a central buyer purchases the capacity required on behalf of suppliers/consumers; decentralised obligation schemes, where an obligation is placed on suppliers to make their own arrangements to contract the capacity they require; and price-based capacity payments, where an administrative payment is available to all market participants.

Points out that while private, own-brand labelled products can bring increased value, choice and ‘fair trade’ products to consumers, they also represent a strategic issue in the medium- and long-term, as they introduce a horizontal dimension to competition in respect of industrial brands that had never previously been a factor and that can give an unfair and anti-competitive position to retailers, who become both customer and competitor; draws attention to the existence of a ‘risk threshold’ beyond which the market penetration of own brands in a given category of product could turn the current positive effects of own brands into negativ ...[+++]e effects, and provide a disincentive as regards the innovative efforts of many companies; insists, therefore, that the issue of private own-brands requires particular attention from the Commission and competition authorities, specifically with regard to the need to assess the potential long-term consequences for the supply chain and the position of farmers within it, while bearing in mind that consumer habits in Member States vary.