Traduction de «Compete on the japanese market » (Anglais → Français) :

The agreement will make it easier for EU firms to provide services on the highly lucrative Japanese market.

So it's not an easy thing to compete in the Japanese market, but it is open.

Ignoring the impact of liberalized Japanese markets and increased Canadian competitiveness, projected exports from Canada to Japan will climb to $14 billion in the year 2002, which is 80 per cent greater than 1993 levels (1005 ) While in Japan, members of the delegation were able to express Canadian concerns and promote Canadian excellence with our Japanese counterparts. This will help ensure a growing Canadian presence in the Japanese market and allow us to work with our business communities in encouraging increased commercial activity with Japan.

Although the Community is pleased to welcome Japanese investment, like any other investment, it has several times expressed the wish that such investment should fit harmoniously into the industrial fabric of the regions in question (for example where subcontracting is concerned. Direct Japanese investment, which totalled USD 19.6 billion in the 1987 financial year, represented 14.1% of direct Japanese investment abroad. The Commission attaches the greatest importance to increasing Community investment in Japan, which has until now remained at a relatively modest level, largely because of the unfavourable climate for foreign investment in ...[+++] Japan. The ratio of Japanese investment in the Community to Community investment in Japan is at present 15 to 1. In December 1986 the Community and Japan agreed to set up an industrial cooperation centre with the aim of encouraging contacts between European and Japanese firms and also helping European firms to gain access to the Japanese market, for example through appropriate training for their executives and the provision of useful market information. The centre was opened in Tokyo on 2 June 1987 for a trial period of two years. As part of its ever-expanding export promotion programme the Commission finances market research and participation by European firms in Japanese trade events. It also provides regular financing for an Executive Training Programme which enables some 50 young European executives to spend 18 months studying the Japanese language and Japanese business methods. The tenth programme of this type began in April of this year.

In particular, the Community should: - in cooperation with the Japanese government, seek ways of facilitating industry's participation in mutually beneficial cooperation; - further examine possibilities of facilitating adjustment by European parts suppliers to the requirements both of the Japanese market and of Japanese companies in Europe; - maintain and extend its Executive Training Programme (ETP) to broaden and deepen industry's understanding of Japanese and the Japanese industrial economy; - together with the Japanese governme ...[+++]nt, strengthen the EC-Japan Centre for Industrial Cooperation; - advocate the establishment by the Japanese government of new, coordinated business facilities for Community newcomers (businesses and businessmen) to the Japanese market, especially small and medium- sized enterprises.

There are thus two distinct categories of product on the japanese market : highly taxed and thus expensive products, mostly imports, and the lower- rated product, often of lesser quality, that account for the bulk of the market, with European products barred from competing.