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Acquired goodwill
Advertisement
Advertising
Advertising campaign
Association advertising
Collective advertising
Consolidated goodwill
Consolidation excess
Consolidation goodwill
Cooperative advertising
Corporate advertising
Corporate image advertising
GIVS
Goodwill
Goodwill Industries Volunteer Services
Goodwill advertising
Goodwill arising on consolidation
Group advertising
Inherent goodwill
Institutional advertisement
Institutional advertising
Joint advertising
National Auxiliary of Goodwill Industries
National Women's Auxiliary to the Goodwill Industries
Non-purchased goodwill
Positive goodwill
Prestige advertising
Public relations advertising
Purchased goodwill

Traduction de «Goodwill advertising » (Anglais → Français) :

TERMINOLOGIE
voir aussi les traductions en contexte ci-dessous
goodwill advertising | public relations advertising

publicité de notoriété | publicité de prestige




goodwill | acquired goodwill | consolidated goodwill | consolidation goodwill | goodwill arising on consolidation | purchased goodwill

écart d'acquisition | survaleur | écart d'acquisition positif


consolidated goodwill | consolidation goodwill | goodwill | purchased goodwill

écart d'acquisition positif | écart d'acquisition | survaleur | achalandage de consolidation | goodwill


consolidated goodwill [ consolidation goodwill | consolidation excess | purchased goodwill | positive goodwill ]

écart d'acquisition positif [ survaleur | achalandage positif ]


advertising [ advertisement | advertising campaign ]

publicité [ campagne publicitaire | information publicitaire | publicité commerciale | réclame ]


Goodwill Industries Volunteer Services [ GIVS | National Auxiliary of Goodwill Industries | National Women's Auxiliary to the Goodwill Industries ]

Goodwill Industries Volunteer Services [ GIVS | National Auxiliary of Goodwill Industries | National Women's Auxiliary to the Goodwill Industries ]


association advertising | collective advertising | cooperative advertising | group advertising | joint advertising

publicité collective | publicité compensée | publicité de produit


inherent goodwill | non-purchased goodwill

fonds de commerce créé | fonds de commerce latent


corporate advertising | institutional advertising | institutional advertisement | corporate image advertising | prestige advertising

publicité d'entreprise | publicité de prestige | publicité de notoriété | publicité corporative | publicité institutionnelle
TRADUCTIONS EN CONTEXTE
This clause is aimed at minimizing “ambush marketing,” which has been defined as “a company’s intentional efforts to weaken – or ambush – its competitor’s ‘official’ sponsorship by engaging in promotions and advertising that trade off the event or property’s goodwill while seeking to confuse the buying public as to which company really holds official sponsorship rights” (5) For example, during the 2006 FIFA World Cup, Lufthansa painted the nose cones of its passenger jets with an image of a soccer ball, even though they were not offic ...[+++]

L’article vise à réduire au minimum le « marketing insidieux », une sorte de piégeage commercial qui s’entend des efforts délibérés d’une entreprise pour affaiblir – ou piéger – la commandite « officielle » de son concurrent en faisant de la promotion et de la publicité dans le but de s’approprier une part de la clientèle d’un événement ou d’un établissement, tout en cherchant à tromper le public acheteur quant à l’identité de l’entreprise qui détient réellement les droits de la commandite officielle(5). Ainsi, en 2006, lors de la Coupe mondiale de la FIFA, Lufthansa a peint un ballon de football sur le nez de ses avions de transport de ...[+++]


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