Traduction de «tourism product » (Anglais → Français) :

9. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various fields of regional tourism, such as agri-tourism, rural tourism, ecotourism and gastro-tourism, as well as industrial, historical, natural and cultural heritage, and also including cycle routes to be combined with public transport; stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in th ...[+++]is connection, assisting in the introduction of a quality-related dynamic in the tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

13. Recalls that the attractiveness, competitiveness and dynamism of the Atlantic coastal areas depend on strengthening their tourism potential; underlines the importance, therefore, of extending tourist seasons and of diversifying products and client bases in order to eliminate the effects of seasonality, promoting the numerous assets of these areas by also encouraging nautical tourism, cruises, spa tourism and cultural tourism, and promoting actions to ensure the linking of activities in coastal and maritime areas with tourism products in the hinterland; stresses the need to mitigate the impact of tourism activities and infrastructur ...[+++]es on the environment and to ensure the management of coastal areas and their hinterlands with a view to guaranteeing the sustainability of these areas and their fauna, flora and landscape;

2. Encourages coastal Member States to design specific strategies and integrated plans at national and regional level in order to counteract the seasonal nature of tourism in costal regions and ensure more stable employment and a better quality of life for local communities; emphasises, in this context, the importance of extending the traditional seasonal business to a year-round activity through product diversification and alternative forms of tourism (e.g. business, cultural, medical, sport, agricultural and sea-related tourism); ...[+++]notes that diversification of products and services will help create growth and employment and reduce environmental, economic and social effects;

4. Considers that the Commission, together with the Member States and regions should encourage and financially support new forms of tourism (such as eco-tourism, agricultural tourism,social tourism, health tourism, and others) as means to create employment, to overcome the effects of seasonal tourism as well as to generate economic growth respecting the natural resources and cultural heritage of regions; considers it necessary to strengtheninfrastructures and services provided for specific forms of tourism, providing adequate and sustainable transport links and integrating high-quality regional products into the development and marketing of tourism products and serv ...[+++]ices;

The EAFRD will provide support to improve the countryside and the quality of agricultural production, and to upgrade the cultural heritage with a view to developing rural tourism and diversifying the rural economy, particularly in the new Member States and the candidate countries.

Cooperation programmes and projects will support the efforts of ACP countries to establish and improve the countries legal and institutional framework and resources for the development and implementation of sustainable tourism policies and programmes, as well as inter alia, improving the competitive position of the sector, especially small and medium-sized enterprises (SMEs), investment support and promotion, product development including the development of indigenous cultures in ACP countries, and strengthening linkages between touri ...[+++]sm and other sectors of economic activity.