Traduction de «Consommateurs cibles » (Français → Anglais) :

Studies show that easy legibility is an important element in maximising the possibility for labelled information to influence its audience and that illegible product information is one of the main causes of consumer dissatisfaction with food labels.

A further aspect in which the effectiveness of the current strategy needs to be improved is the fragmentation of the available appropriation into a relatively large number of programmes with a budget which is likely to be too limited to achieve a significant impact on the targeted markets or consumer groups.

(b) make available to the public and to appropriate organisations such as environmental organisations, consumer organisations, organisations representing the interests of sensitive population groups and other relevant health care bodies comprehensive annual reports which shall at least indicate, in the case of human health, all exceedances of concentrations in the target value and the long-term objective, the information threshold and the alert threshold, for the relevant averaging period, and in the case of vegetation, any exceedance of the target value and the long-term objective, combined with, as appropriate, a short assessment of th ...[+++]e effects of these exceedances.

The reports for intermediate target years and the final target years(10) will indicate whether the reductions are due to technical measures taken by the manufacturers or to other measures such as changes in consumer behaviour.

This time the subject will be: Young consumers and advertising How to promote a foodstuff through an advertising message The aim will be to encourage young people, who are often the target of tempting advertising messages, to take a critical look at their own behaviour and become better-informed consumers.

Mrs Scrivener has justified this initiative as follows: "Young consumers are often unfamiliar with their rights and duties and they do not always have the information and the acumen necessary to judge what is on offer.They risk being an attractive and vulnerable target for the soft sell.This is why I have proposed this competition, which should motivate young people to scrutinise their own behaviour and encourage them to becomemore discriminating consumers".