Traduction de «Fondation de la publicité sur antenne » (Français → Anglais) :

4. Supports the external evaluator's recommendation to better define the Foundation's target audiences at a national level (i.e. whether the Foundation should go beyond national authorities and policy-makers and try and reach a broader group of employer bodies and employee bodies) and to set up a network of focal points based on the national authorities represented on its Governing Board;

Member States shall ensure, where practicable and by appropriate means, that broadcasters reserve at least 10 % of their transmission time, excluding the time allotted to news, sports events, games, advertising, teletext services and teleshopping, or alternately, at the discretion of the Member State, at least 10 % of their programming budget, for European works created by producers who are independent of broadcasters.

Member States shall ensure, where practicable and by appropriate means, that broadcasters reserve at least 10 % of their transmission time, excluding the time allotted to news, sports events, games, advertising, teletext services and teleshopping, or alternately, at the discretion of the Member State, at least 10 % of their programming budget, for European works created by producers who are independent of broadcasters.

27. Notes the role of advertising in the funding of certain general-interest TV channels and its effect on programming; notes that despite this there remain in some countries serious shortcomings in the application of articles governing supervision of the duration of advertising, making it difficult to maintain a clear distinction between advertising and the content of the actual broadcast thereby detracting from the cultural integrity of the works;

27. Notes the role of advertising in the funding of certain general-interest TV channels and its effect on scheduling; notes however that in some countries there remain such serious shortcomings in the application of the articles restricting the duration of advertisements that it has become difficult to maintain strict separation between advertising and editorial content, to the detriment of the cultural integrity of the works;

This has been made possible by the introduction of minimum rules notably in respect of advertising, the protection of minors and the right of reply, applicable to all television broadcasters established in the Community and enforceable by the broadcasting State: . advertising: the rules govern the maximum volume of advertising (up to 15% of daily broadcasting time and up to 20% in any one-hour period), the insertion of advertising during and between programmes, sponsorship, tobacco advertisements (banned), advertisements for medicinal products and alcoholic beverages (limited); . protection of minors: the rules govern programmes which m ...[+++]ight be harmful (pornography, violence, racism) right of reply: this must be ensured.