Dans les deux cas, l'entité issue de la concentration subira une pression concurrentielle suffisante de la part de plusieurs concurrents, notamment de grands groupes publicitaires internationaux tels que WPP, Dentsu-Aegis, IPG et Havas, en mesure de satisfaire les exigences plus complexes des grands annonceurs à l'échelle mondiale.
In both MBS and MCS, the merged entity would be sufficiently constrained by several competitors, including large international advertising groups – such as WPP, Dentsu-Aegis, IPG and Havas – capable of meeting the more complex requirements of large advertisers with global reach.