Traduction de «Matraquage publicitaire » (Français → Anglais) :

Door to door campaigns and multimillion dollar TV blitzes with Hollywood stars were launched in order to woo our patronage.

You mentioned a moment ago the difficulty of overcoming 30 years of bombardment of negative publicity on this issue.

If we are going to create integrated financial services providers out of the banks in our communities and the competition that's left in the communities is monoline financial services providers, one of the simplest and most effective ways to drive us out of the business, if we are going to leave the consumer the choice—because the consumer will choose on price if you hammer them long enough and hard enough about it—would be cross-subsidization, where the bank manager says, well, you have a discretionary pool of dollars through which you can discount mortgages and insurance and so on; why wouldn't you just discount the insurance and leav ...[+++]e your mortgage rate at the highest rate you can get—because there's limited competition in that area—and effectively force out the monoline service provider?