Pour y parvenir, il faut opter en priorité pour une directive-cadre cohérente qui comprenne certains principes fondamentaux, tels que l'interdiction de toute conduite immorale, le principe de la bonne foi et le principe de pratiques commerciales loyales.
As for the approach, opting as a matter of priority for a coherent framework directive containing a number of principles, such as a ban on immoral practices, the principle of good faith and the principle of fair trading practices, is the right approach.