Traduction de «Procédures des services de marketing » (Français → Anglais) :

marketing department procedures, marketing department methods | marketing processes | marketing department process | marketing department processes

marketing department

accounting department procedures, accounting department methods | accounts department processes | accounting department process | accounting department processes

service marketing [ marketing of services ]

marketing of services | service marketing

International Procurement Instrument | Regulation on the access of third-country goods and services to the Union’s internal market in public procurement and procedures supporting negotiations on access of Union goods and services to the public procurement markets of third countries | IPI [Abbr.]

Administrative Inquiries and Disciplinary Procedures Service

facilitating marketing agency

Agricultural Marketing Service

To take account of the actual advantage received by the airline and its subsidiaries under the agreements, the amounts indicated in Table 9 may be adjusted, according to the supporting evidence provided by Germany, based on (i) the difference between, on the one hand, actual payments as presented ex post, that were made by the airline with regard to the airport charges (including the landing fee, the passenger fee and ground handling services under the airport services agreement), and on the other hand the forecasted cash flows (ex ante) on these items of income and shown in Table 8, and (ii) the difference between, on the one hand, t ...[+++]he actual marketing payments as presented ex post which were paid to the airline or its subsidiaries under marketing services agreements and, other the other hand, the marketing costs as foreseen ex ante, corresponding to the amounts indicated in Table 8,

The ‘cash flow’ approach involves evaluating the benefits of marketing services agreements and airport services agreements by assessing the future revenues which may be generated by the airport operator through marketing services and the airport services agreement, minus corresponding costs.

Thus, marketing services should stimulate passenger traffic on the air routes covered by marketing services agreements and the corresponding airport services agreements, as the marketing services are designed to promote those air routes.

Stressing that by concluding the marketing services agreement the Land simply purchased marketing services at market price, Germany submitted that the marketing contract did not contain State aid and did not have to be assessed as an aid measure benefiting an airline pursuant to the 2005 Aviation Guidelines.