Traduction de «Produit alimentaire de la zone tempérée » (Français → Anglais) :

Almost every European uses the resources of the coast either as a source of food and raw materials, as an important market for goods, or as a vital link for transport and trade.

L. whereas territorial excellence brandings can contribute to the resilience and development of territorial economies, particularly in the most vulnerable regions, mountain regions and the outermost regions, by coordinating sets of high-quality goods (food and non-food) and services which are inextricably interlinked and which embody the specific characteristics of each territory and in particular its heritage (historical, cultural, geographical, etc); whereas assembled together within sets these goods and services are unique and generate revenue at territorial level opening up new opportunities on local and international markets and may also act as an ‘umbrella’ for promoting regions as tourist destinations; whereas the aim of these ter ...[+++]ritorial brandings is to identify those territories that have worked together to create common partnerships and synergies in order to exploit their resources in the long term, encourage local/regional producers and stimulate their economies, which is vital to quality of life in the countryside and a balanced development of rural and urban areas; whereas they should not be confused with the quality labels (protected designation of origin (PDO), protected geographical indication (PGI) and Traditional Specialities Guaranteed (TSG)) used for food products, with which far from being incompatible they are on the contrary fully complementary; whereas they should contribute to the promotion of these schemes both within and outside the EU and help to improve the competitiveness of rural economies whilst at the same time opening up employment opportunities;

R. whereas there is an indissoluble link between European farming and the food industry, which processes 70 % of agricultural raw materials and sells food products and in which 99 % of European food and drink businesses are SMEs and more than 52 % are located in rural areas, making them economic and social drivers in Europe’s rural environment;

45. Takes the view that rural tourism and agritourism should be properly supported, being sectors that improve the quality of life, bring economic and income-source diversity to rural areas, create jobs in these regions, keep people there and thus prevent depopulation and establish a direct link with the promotion of traditional, ecological and natural food products; observes, in this respect, the importance of ensuring full access to the transport network and to the Internet and IT infrastructure in these areas; believes that this will help to achieve the objective of promoting new forms of tourism, extending the tourist seasons and r ...[+++]edistributing tourism activities between areas of high tourism concentration and areas with strong but insufficiently exploited tourism potential;