Traduction de «Publicité véhiculant une peur » (Français → Anglais) :

1. Stresses that advertising often communicates discriminatory and/or undignified messages based on all forms of gender stereotyping, which hinder gender equality strategies; calls on the Commission, Member States, civil society and advertising self-regulatory bodies to cooperate closely to combat such practices, notably by using effective tools which guarantee respect for human dignity and probity by marketing and advertising; considers it necessary for all Member States which have not yet done so to set up an advertising watchdog body in order to ensure the communication of messages in a responsible manner and in accordance with EU p ...[+++]rinciples;

P. whereas advertising through different types of media is part of our daily lives, whereas it is of particular importance that advertising through media be subject to existing ethically and/or legally binding rules and/or codes of conduct to prevent adverts communicating discriminatory or degrading messages based on gender stereotypes as well as incitement to violence,

Ms. Christiane Gagnon (Québec, BQ): [Editor's Note: Inaudible].Advertising promotes cultural values and it should be considered as Canadian content.

Mr. Matthew Barrett: This is an extraordinarily difficult dilemma for me, because I risk being accused of fear-mongering or threatening or whatever.

Member States : an action plan The resolution also calls on the Member States to : a) promote a diversified and realistic picture of the skills and potential of women and men in society; b) take action aimed at disseminating this image by implementing measures with a view to : - providing appropriate measures to ensure respect for human dignity and an absence of discrimination on grounds of sex; - implementing and/or encouraging regular information and awareness campaigns to : promote awareness in advertising agencies, the media and the public so that they can identify material in advertising and the media which is discriminatory on gr ...[+++]ounds of sex; promote in advertising and the media a diversified and realistic picture of the skills and potential of women and men in society; - supporting and/or promoting fora for discussion, consultation, monitoring where appropriate within a framework of voluntary self- regulation - and follow-up with regard to material in advertising and the media which is discriminatory on grounds of sex; - supporting studies and initiatives which increase awareness in advertising agencies and the media so that, in the course of their activities, they give greater priority to equality of opportunity and contribute to a more balanced sharing of responsibilities, in particular in public, political, economic, professional, social and family life; - placing special importance on values connected with equality of opportunity in all its forms and at all levels of education and training, particularly training for professions in advertising and the media; - promoting the balanced participation of women and men in production bodies, administrative bodies and decision-making posts.

- Increasing consumers' choice in accordance with the principles of the single market All in all, a number of the previously mentioned changes made with respect to dealers and component manufacturers will also result in greater choice for consumers Certain typical practices designed to prevent parallel imports, such as differences in the manufacturers' remuneration of dealers depending on the place of destination of the vehicle, will in future be prohibited The dealer may advertise (though he may not make direct mail contacts) outside his allotted territory In its regular review of the regulation, the Commission will gather the opinions ...[+++]of the interested parties including the one of consumer organisations.