Traduction de «Valeur de la marque » (Français → Anglais) :

The reports moreover stated that smaller regional airports wishing to increase their air traffic can therefore especially increase the value of their brand by concluding marketing services agreements with AMS.

3. Highlights the cross-cutting nature and added value of regional quality brands which support specific agricultural products as well as handcrafts and craftsmanship, and specific production processes; emphasises the value of cooperation between regional quality brands that is based on interaction between the resources shared by several regional brands at local and regional level and on synergies between neighbouring regional brands; believes that regionally branded products may serve as good companion products and guides to other services provided rurally, such as sustainable tourism, accommo ...[+++]dation, catering services etc.; stresses, in this connection, that an integrated and holistic approach to the promotion of regionally branded products and their implementation at local, regional, national and European level is essential; considers that full support should be given to improving the marketing of regional brands and their geographical indications in order to enhance their image both within and outside the EU; stresses the need to avoid the risk of regional brand designations used to label agricultural products being mistaken for current EU designations of origin and geographical indications in the agri-food sector, since products with protected designations must meet specific criteria established by regulatory bodies;

M. whereas the system of protected designations of origin (PDO) and protected geographical indications (PGI) is an effective one, contributing greatly to rural and territorial development through the creation and distribution of added value, through collective action by producers and all parties concerned, and through the way they promote the region in question on local, regional and international markets; whereas regional branding should therefore never replace or undermine in any way the PDO-PGI system;

1. Points out that regional quality branding is particularly important for local territories and rural economies, as it highlights the connection to a specific and valuable territory in terms of the origin of products and services, and fosters productive regional economic development; is of the opinion that at a time of globalised economies, regional quality brands can serve as significant promoters of territorial, local and regional identity, on which they should provide essential information, and can contribute to the preservation, transmission and promotion of local and regional traditions, history and territory-specific characterist ...[+++]ics, which will help improve the competitiveness and attractiveness of rural territories;

13. Invites the Commission to support Member States’ efforts in recognising and promoting new forms of cooperation for rural areas, around the territorial excellence branding, with the aid of tools included in the CAP reform such as the Union’s LEADER initiative, the technical assistance and networking tools, the European Innovation Partnership (EIP), the European network for rural development, as well as all other tools and means that may prove necessary; these new forms of European territorial cooperation shall be based on an objective assessment of regional synergies, taking into account the social, economic and environmental dimensions, sustainability, the diversity of the economic and social actors (including those from the tourism se ...[+++]ctor) involved in promoting regional identity, and the set of specific goods and services able to be developed in each territory, in order to create and maintain an added value;

I should like to finish off with a remark about the debate about standards and values with which this presidency started.