Traduction de «agrotourisme » (Français → Anglais) :

9. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various fields of regional tourism, such as agri-tourism, rural tourism, ecotourism and gastro-tourism, as well as industrial, historical, natural and cultural heritage, and also including cycle routes to be combined with public transport; stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the ...[+++]tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

52. Calls for tourism to be promoted and sustained as a driver for growth and jobs in coastal areas; takes the view that a healthy environment is fundamental to any form of tourism in coastal regions and that every effort must therefore be made to protect it; highlights the need to provide sustainable infrastructure for the development of new forms of tourism, in particular tourism sectors with high growth potential, such as eco-agro-fishing tourism and sustainable water sports; welcomes initiatives to promote crossborder tourism strategies on a sea-basin basis;

19. Encourages the Commission to develop year-round rural and farm tourism; suggests therefore that the CALYPSO initiative be prolonged until after 2011 and that more attention be paid, in the programmes developed, to rural and farm tourism, creating positive synergies with other types of tourism that exist close to rural areas (e.g. sporting tourism, resort tourism, cultural and religious tourism, etc.); calls on the Commission to direct particular attention to rural and farm tourism in the context of any EU macro-regional strategies – for example, the Strategy for the Danube Region, which includes the poorest areas in the Union;

6. Emphasises the fact that rural and farm tourism – given that they entirely complement traditional primary-sector activities and indeed, in the case of farm tourism, reinforce them and thus help, through job creation, to arrest rural depopulation – make a vital contribution to improving the quality of life in rural areas, to diversification of the rural economy and to balanced regional development because they generate new opportunities, especially for young people and women; points out that they also contribute to preserving, and increasing awareness of, cultural identities, traditions and traditional food products; also calls for m ...[+++]ore emphasis on the quality of jobs in the sector;

72. Observes that tourism businesses need comparable, high-quality statistical data for purposes of long-term planning of supply and demand structures and in order to develop tourist destinations; calls therefore on the Commission, insofar as it lies within its power, to ensure that these data are available for the whole of Europe; deplores the fact that no official statistics are kept on rural and farm tourism, and that the only information available is based on estimates; welcomes the measures being contemplated to consolidate the social and economic knowledge base in the field of tourism, in respect of which additional financial ou ...[+++]tlay and red tape should be eschewed insofar as possible;

Increased use of ICT in tourism for bookings, promotion, marketing, service design and recreational activities can help improve visitor numbers and lengths of stays, particularly where this provides links to smaller facilities and encourages agri-tourism.