Traduction de «frais de publicité » (Français → Anglais) :

Since, in paragraphs 85 to 87 of the judgment under appeal, following an assessment of the facts and evidence, the Court of First Instance found, first, that the mark applied for was devoid of any distinctive character, ab initio, in all of the Member States of the Community and, second, that the appellant did not establish that that mark was the subject of advertising campaigns in certain Member States during the reference period, it rightly found that the figures provided in relation to the advertising costs incurred by the appellant did not provide proof that the mark had acquired distinctive character as a result of the use which had ...[+++] been made of it.

84 Next, the Board of Appeal was also entitled to consider that the advertising costs incurred by the applicant raised the same problems as the sales figures referred to above.

The scheme in favour of undertakings taking part in trade fairs abroad allows participants in these fairs to deduct the costs involved of participating in trade fairs from their taxable income.

Instead, advertising expenses in periodicals with at least 80 per cent original editorial content will be fully deductible, and those in other periodicals will be deductible at 50 per cent, regardless of the ownership of the newspaper or the periodical.

It will permit full deductibility of expenses for advertisements published in periodicals that contain at least 80% original editorial content, and 50% deductibility for advertising expenses in other periodicals, regardless of the ownership of the periodical.

There was no guideline as of the end of March, there was no eloquent program description, and there was nothing in regards to application forms, but there was a lot of publicity and advertising costs, and I want to know what those costs are as of now.