Traduction de «restriction concernant la publicité » (Français → Anglais) :

[23] Denmark mentions that "Dissemination of violent video games to children can be punished according to the Criminal Code" in its reply to the Questionnaire

3. The provisions of this Directive concerning comparative advertising shall not oblige Member States which, in compliance with the provisions of the Treaty, maintain or introduce advertising bans regarding certain goods or services, whether imposed directly or by a body or organisation responsible, under the law of the Member States, for regulating the exercise of a commercial, industrial, craft or professional activity, to permit comparative advertising regarding those goods or services.

8. Welcomes the Commission's intention to investigate whether certain quantitative restrictions on advertising, taking user choice and control options into account, could be more flexibly structured; points out that as further developments are made in competition law in the context of the 'Television without Frontiers' Directive, in the interests of uniform protection for consumers, children and young persons in Europe, existing qualitative advertising rules and regulations should be retained in the context of that directive;

18. Welcomes the Commission's intention to investigate whether certain quantitative restrictions on advertising, taking user choice and control options into account, could be more flexibly structured; points out that, as further developments are made in competition law in the context of the 'Television without Frontiers' Directive in the interests of uniform protection for consumers, children and young persons in Europe, existing qualitative advertising rules and regulations should be retained in the context of that Directive;

The first concerns the prohibition on advertising in the press, with regard to which the general statement deriving from the decisions of the Court of Justice on the advertising of tobacco products to the effect that a ban on advertising can be contemplated, in principle, on the basis of Article 95, should probably be understood according to the very narrow Court interpretation of the Community’s competences in the area of the internal market and not as a kind of carte blanche for the issue of a general ban on the advertising of tobacco products in the press. This is as the current legislation stands.

The treatment of advertising, through national rules on 'fair advertising', differs, as does the treatment of advertising claims (for health ('miracle products'), environmental or social benefits) and advertising to children (including sponsorship for educational programmes, sports events and marketing in schools).