Traduction de «technologie de marque » (Français → Anglais) :

It should also be specified that the ownership of assets covers trade mark rights and all other intellectual property rights within the meaning of Article 1(1) of Commission Regulation (EC) No 772/2004 of 27 April 2004 on the application of Article 81(3) of the Treaty to categories of technology transfer agreements and Article 2 of the Convention of 14 July 1967 establishing the Intellectual Property World Organisation.

It does not suffice that in addition to the licensees' brands the product carries the licensor's brand, which identifies him as the source of the licensed technology.

With improvements in infrastructure, knowledge acquired in various high-tech sectors, high levels of education, increasingly qualified workforces, high-quality universities and research costs lower than those in Europe, some emerging countries, particularly China and India, have advantages which cannot be ignored by European or American industrial groups. The latter are starting to set up RD activities there, with a pronounced knock-on effect between enterprises in certain high-tech industrial sectors.

The downward momentum intensified in the second half of 2000 and has accelerated in 2001 amid a series of profits warnings from technology companies (especially internet companies) and market concern about the levels of indebtedness of telecommunications companies, as well as general uncertainty on the back of poor company results.

For example, in the case of an audio compact disc the music will be protected by copyright, the technology by patent and the trademark by registered trademark rights.

(10) Exclusive licensing agreements, i.e. agreements in which the licensor undertakes not to exploit the licensed technology in the licensed territory himself or to grant further licences there, may not be in themselves incompatible with Article 85 (1) where they are concerned with the introduction and protection of a new technology in the licensed territory, by reason of the scale of the research which has been undertaken, of the increase in the level of competition, in particular inter-brand competition, and of the competitiveness of the undertakings concerned resulting from the dissemination of innovation within the Community.