Traduction de «élément publicitaire » (Français → Anglais) :

(Return tabled) Question No. 931 Mr. Todd Russell: With regard to government television advertising during January and February 2011, for each of the following advertising campaigns, namely advertising of Canada’s Economic Action Plan, advertising by the Canada Revenue Agency and advertising by the Canada Deposit Insurance Corporation: (a) what are the total costs associated with each campaign, including (i) production costs, (ii) advertising air-time purchases, (iii) other costs, specifying what those costs are; (b) what are the total insertions of each advertisement which constitutes each advertising campaign; (c) on what dates, times, and on which television channel or station has each advertisement aired or will each advertisement air ...[+++]; (d) which office or official is responsible for each advertising campaign; (e) which advertising agency or firm was contracted in respect of each advertising campaign; (f) which creative or production agency was contracted to produce each advertisement which forms part of each advertising campaign; (g) when was each advertisement filmed; (h) what were the specific instructions, directions or other communications from each department or corporation to the production or advertising team in respect of the content, tone, format, script, visual elements or all other creative elements of each ad; (i) what are the file numbers associated with each of these advertising campaigns; and (j) what are the contract numbers associated with each of these advertising campaigns?

Examples include websites that contain audiovisual elements only in an ancillary manner, such as animated graphical elements, short advertising spots or information related to a product or non-audiovisual service.

Examples include websites that contain audiovisual elements only in an ancillary manner, such as animated graphical elements, short advertising spots or information related to a product or non-audiovisual service.

In particular, it would not be appropriate to apply such conditions to marketing communications which consist only of one or more of the following: the name of the firm, a logo or other image associated with the firm, a contact point, a reference to the types of investment services provided by the firm, or to its fees or commissions.

Whereas information is an essential element in depositor protection and must therefore also be the subject of a minimum number of binding provisions; whereas, however, the unregulated use in advertising of references to the amount and scope of a deposit-guarantee scheme could affect the stability of the banking system or depositor confidence; whereas Member States should therefore lay down rules to limit such references;

The text of the warning must cover a minimum of 10% of the total advertising insert. b) The content of the advertisement is restricted solely to the presentation of the packaging of the tobacco product. This presentation may be accompanied by information on the features of the product, but the tar yield must be clearly indicated. c) Advertising for tobacco products in publications intended for young people under 18 is prohibited. This is the group which is most at risk from advertising and which most readily associates the consumption of tobacco products with professional success, adventure and freedom. d) Indirect advertising in the pre ...[+++]ss and by means of bills and posters is prohibited.