Traduction de «brand building » (Anglais → Français) :

R. whereas at present 175 fashion and retail brands have signed up to the Accord on Fire and Building Safety, a legally binding agreement between brands and trade unions covering almost half of all Bangladeshi factories for the export market and two million workers; whereas 26 other North American companies, such as Walmart and Gap, have signed up to the Alliance for Bangladesh Worker Safety, a unilateral agreement aiming at improving safety in factories, which, however, does not include any role for trade unions, or a requirement th ...[+++]at brands support remediation;

N. whereas the Bangladesh Accord on Fire and Building Safety (the Accord), a legally binding agreement, was signed by apparel corporations, global and local trade unions, NGOs and workers’ rights groups on 13 May 2013, and the Alliance for Bangladesh Worker Safety (the Alliance) was established on 9 July 2013, bringing together 26 mainly North American brands, but with no trade union involvement; whereas at present 175 fashion and retail brands have signed up to the Accord; whereas the Accord and the Alliance have carried out inspe ...[+++]ctions of the 1 904 export-oriented factories;

Analysis of Professor Damien P. McLoughlin — Brand building: why and how small brands should invest in marketing, prepared for Ryanair, 10 April 2013

In general, the need for specific marketing aimed at building the brand of an airport and influencing the proportion of inbound passengers arises at less well-known airports where the brand of the airport is not visible and inbound traffic needs to be stimulated.

9. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various fields of regional tourism, such as agri-tourism, rural tourism, ecotourism and gastro-tourism, as well as industrial, historical, natural and cultural heritage, and also including cycle routes to be combined with public transport; stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the ...[+++]tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

3. Stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and ...[+++]build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;