Here, the importers and traders are normal commercial companies, and the goods are sold through normal retail outlets, but a fair trade label, awarded by a fair trade certification agency, signifies to the consumer that the goods and the marketing chain respect fair trade principles. The four fair trade labels used within the EU are "Max Havelaar", "Transfair", the "Fairtrade Mark" and "Rättvisemärkt".
Les quatre labels commerce équitable utilisés dans l'UE sont "Max Havelaar", "Transfair", "Fairtrade Mark" et "Rättvisemärkt".