Traduction de «point-of-sale advertising campaign » (Anglais → Français) :

France has regulation based on a total (direct and indirect) advertising ban on tobacco products, although exceptions are permissible (point-of-sale advertising, under strict conditions).

All forms of advertising of tobacco products or of the manufacturers' name or brand image are prohibited, including point of sale advertising.

39. Recalls that on 14 December 2001 the Council adopted a resolution stating that the consumption of fruit and vegetables is an effective way of promoting public health, as demonstrated by the Commission's DG SANCO in a document dating from 2002; notes that this position was officially bolstered by the Global Plan of Action for Nutrition presented by the WHO; therefore suggests that general campaigns be financed by the Commission to encourage the consumption of fruit and vegetables produced in the EU (e.g. school projects), in view of the decrease in the consumption of fruit and vegetable products, which is worrying from the point of ...[+++]view of health factors; in addition calls for the introduction of a specific promotion mechanism that may be used to promote the consumption of products in connection with which production forecasts indicate the likelihood of a crisis arising as a result of a production surplus; also calls for advertising campaigns to take account of the latest scientific findings in the field of nutrition and, accordingly, to promote the consumption of unprocessed or lightly processed fruit and vegetables, with particular emphasis on organically grown products and on regional and local varieties of fruit and vegetables in order to strengthen biodiversity;

38. Recalls that on 14 December 2001 the Council adopted a resolution stating that the consumption of fruit and vegetables is an effective way of promoting public health, as demonstrated by the Commission's DG SANCO in a document dating from 2002; notes that this position was officially bolstered by the Global Plan of Action for Nutrition presented by the WHO; therefore suggests that general campaigns be financed by DG SANCO to encourage the consumption of fruit and vegetables produced in the EU (e.g. school projects), in view of the decrease in the consumption of fruit and vegetable products, which is worrying from the point of view o ...[+++]f health factors; in addition calls for the introduction of a specific promotion mechanism that may be used to promote the consumption of products in connection with which production forecasts indicate the likelihood of a crisis arising as a result of a production surplus; also calls for advertising campaigns to take account of the latest scientific findings in the field of nutrition and, accordingly, to promote the consumption of unprocessed or lightly processed fruit and vegetables, with particular emphasis on organically grown products and on regional and local varieties of fruit and vegetables in order to strengthen biodiversity;

These barriers increase the cost to business of exercising internal market freedoms, in particular when businesses wish to engage in cross border marketing, advertising campaigns and sales promotions.

Point of sale advertising is banned in Finland, and Italy.