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Achieve advertising measures for the vehicles
Advertisement
Advertising
Advertising approaches
Advertising campaign
Advertising malpractice
Advertising medium
Advertising methods
Advertising support
Advertising technique
Advertising techniques
Advertising vehicle
Association advertising
Collective advertising
Cooperative advertising
Corporate advertising
Deceptive advertising
Ensure advertising furniture maintenance
Ensure maintenance of the advertising furniture
Ensuring maintenance of the advertising furniture
Execute advertising measure for vehicles
Execute advertising measures for a vehicle
Execute advertising measures for the vehicles
False advertising
Group advertising
Image advertising
Institutional advertising
Joint advertising
Junk e-mail
Keep up advertising furniture
Misleading advertising
Spam
Subliminal advertising
Techniques of advertising
Unfair advertising
Unsolicited commercial communication
Unsolicited e-mail advertising
Unsolicited electronic advertising

Traduction de «techniques advertising » (Anglais → Français) :

TERMINOLOGIE
voir aussi les traductions en contexte ci-dessous
advertising methods | techniques of advertising | advertising approaches | advertising techniques

techniques publicitaires


advertising [ advertisement | advertising campaign ]

publicité [ campagne publicitaire | information publicitaire | publicité commerciale | réclame ]


advertising malpractice [ deceptive advertising | false advertising | misleading advertising | subliminal advertising | unfair advertising ]

publicité abusive [ publicité déloyale | publicité mensongère ]


association advertising | collective advertising | cooperative advertising | group advertising | joint advertising

publicité collective | publicité compensée | publicité de produit


execute advertising measure for vehicles | execute advertising measures for a vehicle | achieve advertising measures for the vehicles | execute advertising measures for the vehicles

exécuter des mesures de publicité pour les véhicules


ensure advertising furniture maintenance | keep up advertising furniture | ensure maintenance of the advertising furniture | ensuring maintenance of the advertising furniture

entretenir du mobilier publicitaire




advertising medium | advertising support | advertising vehicle

support | support de publicité | support publicitaire


unsolicited electronic advertising [ junk e-mail | spam | unsolicited commercial communication | unsolicited e-mail advertising ]

publicité électronique non sollicitée [ communication commerciale non sollicitée | courriel-poubelle | courriel-rebut | courrier électronique commercial non sollicité | courrier électronique publicitaire non sollicité | pourriel | pullupostage | spam ]


corporate advertising | image advertising | institutional advertising

publicité de prestige | publicité institutionnelle
TRADUCTIONS EN CONTEXTE
In respect of the regulatory framework, the handling of different techniques, such as interactive advertising, split screen techniques and virtual advertising were examined to see whether they are used and whether specific regulation exists.

En ce qui concerne le cadre réglementaire, différentes techniques, telles que la publicité interactive, les écrans partagés et la publicité virtuelle, ont été examinées, afin d'établir si elles sont utilisées et si elles font l'objet d'une réglementation spécifique.


In view of the development of new advertising techniques such as split screens, interactive advertising, virtual advertising, and even product placement, on 23 April 2004 the Commission adopted an interpretative communication to clarify the meaning of certain provisions in the Directive[24].

Face au développement de nouvelles techniques publicitaires telles que les écrans partagés, la publicité interactive, la publicité virtuelle, voire le placement de produits, la Commission a adopté une communication interprétative le 23 avril 2004 en vue de clarifier l’interprétation de certaines dispositions de la directive[24].


The rapporteur notes that the development of the internet and of digital technologies has simplified and democratised access to advertising techniques (e.g. AdSense), but that such techniques are often used without a proper understanding of current advertising regulations.

Votre Rapporteur relève que le développement d'Internet et des technologies numériques a facilité et démocratisé l'accès aux techniques publicitaires (ex. AdSense), mais que l'utilisation de ces techniques se fait souvent en méconnaissance des règles en vigueur dans ce domaine.


ensure as soon as possible the application of techniques making it possible to distinguish advertising tracking cookies, for which free and explicit prior consent is required, from other cookies;

appliquer dès que possible des techniques permettant de distinguer les cookies de traçage publicitaire, obligatoirement soumis à un consentement préalable, libre et explicite, des autres cookies;


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27. Calls on the Commission to carry out as a matter of priority an in-depth study on the precise socio-psychological effects of advertising, in view of the new refined techniques being deployed;

27. invite la Commission à réaliser à titre prioritaire une étude approfondie des effets socio-psychologiques précis de la publicité, au vu des nouvelles techniques perfectionnées qui sont déployées;


23. Stresses the need for consumers to be informed fully when they accept advertising in exchange for discounts based on behavioural marketing techniques;

23. souligne qu'il est nécessaire que le consommateur soit parfaitement informé quand il accepte des publicités en contrepartie de modifications de prix dérivant de techniques comportementales;


Without prejudice to the use of new advertising techniques, television advertising, teleshopping and telepromotions shall be kept quite distinct from other parts of the programme service by optical and/or acoustic and/or spatial means. Surreptitious audiovisual commercial communication shall be prohibited;

Sans préjudice de l'utilisation des nouvelles techniques publicitaires, la publicité télévisée, le télé-achat et les télé-promotions sont nettement séparés du reste du programme par des moyens optiques et/ou acoustiques et/ou spatiaux ; Les communications commerciales clandestines sont prohibées;


The Commission sets out to clarify how the TWF Directive should be applied to certain advertising practices (e.g. mini-spots, telepromotions) and to new advertising techniques (split-screen advertising, virtual advertising and interactive advertising).

La Commission s'attache à clarifier la façon dont la directive TSF s'applique à certaines pratiques publicitaires (par exemple, les mini-spots, les télépromotions) et aux nouvelles techniques de publicité (publicité sur écran partagé, publicité virtuelle et publicité interactive).


Virtual advertising involves using virtual techniques for inserting advertisements during broadcasts of sporting events, in particular, by replacing existing advertising boards on the field or by superimposing new images.

La publicité virtuelle est le fait d'utiliser des techniques virtuelles pour insérer des messages publicitaires, notamment lors de la diffusion d'événements sportifs, par remplacement virtuel des panneaux publicitaires existants sur le terrain ou par incrustation de nouvelles images.


The objective of this communication is to clarify the way in which the "television without frontiers" (TWF) Directive should be applied to new advertising techniques (split-screen advertising, interactive advertising, product placement).

La présente communication a pour objet de clarifier la façon dont la directive «Télévision sans frontières» (TSF) s'appliquent aux nouvelles techniques de publicité (publicité, virtuelle, écrans partagés, publicité interactive, placement de produit).


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