Traduction de «Marque distributeur » (Français → Anglais) :

private label | private brand

private brand | distributor's brand | distribution brand | private label | store brand | house brand | middleman's brand | own brand | distributor's brand name | retailer's brand name

private brand [ private label | store brand | own brand | own label | retailer brand | house brand ]

store label

private label goods

Distributor's brand | Middleman's brand | Private brand

cylinder

private label | own brand | own label

Pure player

Cobranding

On a market where individual distributors distribute the brand(s) of only one supplier, a reduction of competition between the distributors of the same brand will lead to a reduction of intra-brand competition.

Major brands such as Danone (with Gervita and Lu), Yoplait, Andros and distributor brands (Reflets de France, Nos Régions ont du Talent) use these apricots in their preparations.

Points out that while private, own-brand labelled products can bring increased value, choice and ‘fair trade’ products to consumers, they also represent a strategic issue in the medium- and long-term, as they introduce a horizontal dimension to competition in respect of industrial brands that had never previously been a factor and that can give an unfair and anti-competitive position to retailers, who become both customer and competitor; draws attention to the existence of a ‘risk threshold’ beyond which the market penetration of own brands in a given category of product could turn the current positive effects of own brands into negativ ...[+++]e effects, and provide a disincentive as regards the innovative efforts of many companies; insists, therefore, that the issue of private own-brands requires particular attention from the Commission and competition authorities, specifically with regard to the need to assess the potential long-term consequences for the supply chain and the position of farmers within it, while bearing in mind that consumer habits in Member States vary.

Points out that any serious analysis of UTPs must take as its starting point the new economic paradigm that has emerged over the last few years: large-scale retail in which access to sales outlets has become the subject of fierce competition under the control of the supermarkets; points out that some competition authorities have identified specific practices involving the transfer of excessive risk to suppliers which could render them less competitive; points out that those authorities have also concluded that own brands bring in an element of horizontal competition vis-à-vis industry brands that has not been given sufficient considera ...[+++]tion.