Traduction de «Notoriété de la marque » (Français → Anglais) :

A name shall not be protected as a geographical indication where, in the light of a trademark's reputation and renown, protection is liable to mislead the consumer as to the true identity of the aromatised wine product.

19. Calls on the Commission and the Member States to implement the existing legislation in order to tackle barriers which hinder the growth of SMEs, such as high market entry costs, cost of building brand awareness in multiple countries, and IT system limitations;

15. Calls on the Commission to tackle barriers faced by SMEs which hinder their growth including the cost of building brand awareness in multiple countries, high market entry costs, higher risk of fraud / non-payment, difficulty in handling returns and shipping infrastructure problems, IT system limitations (handling multiple languages) and higher costs involved in resolving complaints and conflicts cross-border;

8. Stresses the need to promote forms of association between different regions and a cross-sectoral partnership, so as to be capable of competing; recognises the role of representative bodies, such as associations, at regional, national and European level which provide for the promotion of regional brands and enhance and strengthen the growing region’s visibility; calls for greater attention to be paid to regional branding initiatives as a possible common theme in European territorial cooperation and European funding initiatives, and as a tool that represents an investment in the long-term vitality of the region’s competitiveness;

2. A name shall not be protected as a designation of origin or geographical indication where, in the light of a trademark’s reputation and renown, protection is liable to mislead the consumer as to the true identity of the wine.

But due to the lack of clear information for the consumers competition is rather driven by price and brand recognition than performance characteristics.