Traduction de «campagne de publicité » (Français → Anglais) :

cooperative television and print advertising campaign

mixed-media advertising campaign | mixed media advertising campaign | mixed media ad campaign | mixed-media ad campaign

advertising drive

evaluate ad campaign | evaluating advertising campaign | evaluate advertising campaign | review advertising campaign

P.O.S. campaign [ point-of-sale advertising campaign ]

approve advertising campaigns | endorse advertising campaign | approve ad campaign | approve advertising campaign

advertising and promotions manager | promotions manager | advertising manager | campaigns coordinator

Aid for advertising agricultural products may be authorised if the advertising campaign is centred on quality products – recognised EU designations (such as registered designation of origin – protected designation of origin (PDO) and protected geographical indication (PGI)) or for national or regional quality labels.

Significant though it was, it was nowhere near sufficient to fund a paid media advertising campaign across the EU, and the strategy for managing the campaign was based on the creation of multiplier effects.

The strategic campaign rested on two key observations. First of all, without the resources for a centrally delivered, high profile advertising campaign, the Year would need to rely on its ability to attract editorial content in the media.

in the medium and long term, consumers appreciate products of a consistently high quality; the advertising of quality control schemes which aim to achieve consistently high quality standards is likely to promote consumer confidence in Community agricultural production, improve farm incomes and thus promote the development of the sector as a whole moreover, quality products clearly have specific characteristics which are not shared by other similar products; advertising of these characteristics will not mislead the consumer and is also likely to contribute to the development of the sector; for those reasons, instead of being spread on the basis of a set of positive criteria as in the past, support should be focused on ad ...[+++]vertising campaigns in favour of quality products defined as products fulfilling the criteria established pursuant to Article 32 of Regulation (EC) No 1698/2005.