Traduction de «évaluer une campagne de publicité » (Français → Anglais) :

evaluate ad campaign | evaluating advertising campaign | evaluate advertising campaign | review advertising campaign

cooperative television and print advertising campaign

United Kingdom Advertising Campaign 1987: Diagnostic Evaluation

mixed-media advertising campaign | mixed media advertising campaign | mixed media ad campaign | mixed-media ad campaign

advertising drive

approve advertising campaigns | endorse advertising campaign | approve ad campaign | approve advertising campaign

3. Stresses that the ECI is an exceptional opportunity for citizens to identify and articulate their aspirations and to ask for EU action, and that it must be encouraged and supported by all available means; recognises, however, that there are significant deficits which need to be tackled and solved in order to make the ECI more effective; stresses that all further assessment of the instrument should be aimed at attaining maximum user-friendliness, given that it is a primary means of linking the citizens of Europe to the EU; further stresses that the use of one's mother tongue is a civic right, and calls on the Commission and the Member States, therefore, to explore alternatives in order to offer the option of doing so in all activities ...[+++]connected with an ECI, as this encourages citizen participation; points out the importance of public awareness of the ECI, while regretting the limited knowledge of this tool among EU citizens; calls for the EU, to this end, to organise publicity and promotion campaigns with a view to giving the ECI a higher profile in the media and among the public;

The results of these evaluations, and specifically on the budget-related advertising campaign, have shown, for instance, what they call the recall rates—it's a bit of a technical term—or people's recollection of a particular ad or, for example, of the economic action plan is relatively high compared to other campaigns.

In fact, specifically on the advertising campaign, there are very strict rules by Public Works requiring that post-campaign, you have to evaluate the success or the reach of the campaign.

40. Stresses that the participation of young people, in cooperation with other stakeholders, such as parents, in the development, implementation and evaluation of the programmes is vital for comprehensive sexuality education to be effective; encourages the use of peer educators in sexuality education as a good way to lead to empowerment, and calls on the Member States and candidate countries to make use of various other methods in reaching out to young people, such as publicity campaigns, social marketing for condom use and other methods of contraception, and initiatives such as confidential telephone helplines;