Traduction de «direction de la mercatique » (Français → Anglais) :

We achieved that through a combination of hard work, a lot of good luck, and maybe some trial-and-error marketing.

Mr. Paul Forseth: I never cease to be amazed at the new marketing angles and nuances of the tobacco firms, that's all.

Y. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forms of marketing on the Internet and other new media; whereas food advertising accounts for around half of all advertising broadcast during children's TV viewing times and whereas there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas the use of new forms of marketing using all technological means and in particular the so-called "advergames" involving cell phones, instant messaging, video games and interactive games on the Internet are a source of concern; whereas nu ...[+++]merous food producers, advertising and marketing firms and health and consumer protection associations are now displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

AA. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forma of marketing on the Internet and other new media ; whereas food advertising accounts for around half of all advertising broadcast during children’s TV viewing times and that there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas Parliament notes with concern the use of new forms of marketing using all technological means and in particular the so-called ‘advergames’ involving cell phones, instant messaging, video games and interactive games on the Internet, whereas ...[+++] numerous food producers, advertising and marketing firms and health and consumer protection associations are already displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

"accompanying measure" means any measure which seeks to prepare for or to support current or future actions, including dissemination activities and project monitoring and evaluation, and the collection and analysis of statistical data; measures devoted to the commercialisation of products, processes or services, marketing activities and sales promotion are not accompanying measures;

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