Traduction de «définir le positionnement d'une marque » (Français → Anglais) :

- Diversification of tourism products and offer with the aim of overcoming seasonality - transnational thematic routes, valorisation of cultural and natural heritage through tourism, building new touristic infrastructure (e.g. thematic parks, golf courses), branding of tourism products and services in the macro-region, promotion of the region on the world markets, promotion aimed at specific target groups (e.g. seniors, or convention and business tourism), positioning of the region as an excellent destinations during the low season;

43. Encourages the Commission to take more effective steps to position Your Europe as a tool for businesses and to increase its visibility, including by making better use of the social media; considers, that through branding and with the inclusion of SOLVIT, the Your Europe portal should become the single access point for European consumers and businesses when confronted with problems or when seeking information; believes that such a single access point could serve as the reference point of citizens and businesses and better facilitate their access to different information ...[+++]tools and specialised problem solving mechanisms, including SOLVIT;

43. Encourages the Commission to take more effective steps to position Your Europe as a tool for businesses and to increase its visibility, including by making better use of the social media; considers, that through branding and with the inclusion of SOLVIT, the Your Europe portal should become the single access point for European consumers and businesses when confronted with problems or when seeking information; believes that such a single access point could serve as the reference point of citizens and businesses and better facilitate their access to different information ...[+++]tools and specialised problem solving mechanisms, including SOLVIT;

14. Considers that, in the context of these new forms of territorial cooperation, Member States should be able to use all measures of rural development linked to a quality policy for food products, with the aim of developing in particular sales in local markets and short supply chains and improving the sustainability as well as the knowledge of production methods, while fully respecting the EU rules and without affecting, undermining or weakening the existing Union quality schemes, such as protected designation of origin (PDO), protected geographical indication (PGI) and Traditional Specialities Guaranteed (TSG); considers that, in the agri-food sector, the territorial excellence branding should be confined to promoting the PDO-PGI-TSG qua ...[+++]lity schemes where they exist or to supporting their creation where they do not yet exist; calls on the Commission, taking account of the proliferation of multiple labels and regional brandings regarding food products in Europe, to draw up an inventory of brands with specific regional features, in order to avoid any possible negative effects on the quality schemes; maintains that the concept of regional branding should be clearly defined, taking into account the favourable experience with existing quality labels (PDO, AOC, PGI), and that coordinated strategies should be drawn up to avoid duplication and overlapping, proceeding from a shared common approach based on a framework to be laid down at EU level;

– (FR) One can only welcome the adoption of the report on the European Globalisation Fund (EGF), which marks a new position on the part of the EU when it comes to dealing with the social consequences of globalisation.

It is therefore necessary to define what the striking feature is which confers distinctiveness on the shape of a product, and to do so by reference to the functions performed by trade marks.