Traduction de «esthétique d'un lieu » (Français → Anglais) :

Next, as regards the features relied on by the applicant in support of its contention that the shapes claimed as marks are inherently capable of distinguishing its goods from those of its competitors, such as their aesthetic qualities and their unusually original design, it is to be observed that such shapes appear, as a result of those features, as variants of a common torch shape rather than as shapes capable of differentiating the goods and indicating, on their own, a given commercial origin.

As regards, secondly, the evidence summarised at paragraphs 18 and 19 of the contested judgment, that evidence seeks to establish that, in view of the functional and aesthetic qualities of the shapes of the torches in question and their atypical design, they possess distinctive character.

21. Urges Member States to ban, following the example set by France, the direct advertising to the general public of breast implants or breast implant operations (surgical treatment) and, instead, to disseminate objective, non-commercial information through national public health services, in particular - but not exclusively - on the Internet; in any case, in order to avoid incorrect and misleading information, there is a need to regulate advertising in some Member States, which is fuelling demand for implants, without providing any balanced information; proposes that advertising of "cosmetic surgery" breast implants should contain a statement stipulating t ...[+++]hat relevant information is available and should also carry clear, bold health warnings;

As more women choose to have implants - whether for purely cosmetic reasons, reconstruction after breast cancer or breast deformities – we must ensure that people make informed choices and we must put patient safety first.

19. Urges Member States to prohibit (following the example set by France) advertising direct to the general public for breast implants or breast implant operations (surgical treatment); and instead to disseminate objective, non-commercial information through their national public health services, in particular - but not exclusively - on the Internet; in any case, in order to avoid incorrect and misleading information there is a need to regulate the advertising in some Member States, which is fuelling the demand for implants without providing any balanced information, and proposes that advertising of ‘cosmetic surgery’ breast implants s ...[+++]hould contain a statement that relevant information is available and carry clear bold health warnings;

That is an important aspect of land value, depending on where you are, and aesthetics.