Traduction de «publicité de masse déloyale » (Français → Anglais) :

unfair mass advertising

Working Party on Misleading and Unfair Advertising

misleading and unfair advertising

consumer advertising | mass advertising

advertising malpractice [ deceptive advertising | false advertising | misleading advertising | subliminal advertising | unfair advertising ]

abusive advertising

16. Calls on the Commission and the Member States to ensure proper application of the Unfair Commercial Practices Directive especially regarding misleading ‘hidden’ internet advertising in the form of comments posted on social networks, forums or blogs, apparently emanating from consumers themselves while they are in reality messages of a commercial or advertising nature directly or indirectly generated or financed by economic operators; insists on the damaging effect of such practices on consumer confidence and competition rules; calls on the Member States to take appropriate measures to further prevent the development of such practic ...[+++]es, including by launching information campaigns aimed at warning consumers of these ’hidden’ forms of advertising, or by encouraging the emergence of forum observers/moderators who are specifically trained and alert to the dangers of ‘hidden’ advertising;

27. Calls on the Commission to monitor closely, and use all its powers to guarantee, the correct implementation and application of key provisions of the Unfair Commercial Practices Directive as regards modernised rules for combating unfair commercial practices, including online, in particular the potential abuse of market power in areas such as behavioural advertising, personalised pricing policies and internet search services; welcomes the Commission communication entitled ‘Protecting businesses against misleading marketing practices and ensuring effective enforcement: Review of Directive 2006/114/EC concerning misleading and comparati ...[+++]ve advertising’ (COM(2012)0702 );

5. Recalls that the scope of the Unfair Commercial Practices Directive is limited to business-to-consumer relations while the Misleading and Comparative Advertising Directive deals with business-to-business relations; underlines that certain entities do not fall within the scope either of the Unfair Commercial Practices Directive or of the Misleading and Comparative Advertising Directive, such as NGOs or interest groups; therefore calls on the Commission to conduct a separate analysis of the impact of misleading advertising practices targeting those categories apparently not covered by either Directive; calls on the Member States to i ...[+++]mprove coordination between themselves and to provide adequate solutions for those categories that have been subjected to intra-EU cross-border misleading advertising practices;

1. Maintains that the Unfair Commercial Practices Directive provides an essential legal framework for combating misleading and aggressive advertising, in relations between companies and consumers; recognises that although it is not yet possible to undertake a comprehensive evaluation, several difficulties with implementation and interpretation are already apparent (especially regarding the new, more pervasive forms of advertising), as demonstrated by European Court of Justice judgements ruling against existing national measures for going beyond the provisions of the Unfair Commercial Practices Directive, which may call into question the ...[+++] efficacy of the Directive;