Traduction de «Brand share » (Anglais → Français) :

market share [ brand share ]

private brand | distributor's brand | distribution brand | private label | store brand | house brand | middleman's brand | own brand | distributor's brand name | retailer's brand name

supervise a brand management | supervising brand management | brand management supervision | supervise brand management

brand strategy | branding strategy | brand building | brand development | branding

private brand [ private label | store brand | own brand | own label | retailer brand | house brand ]

arrange brand's online communication plan | model brand's online communication plan | design brand's online communication plan | design brand's online communication plans

create a brand guideline | creating a brand guidelines | create brand guidelines | produce brand guidelines

The Brand and Brand Inspection Act [ An Act respecting Brands and Brand Inspection ]

brand | brand name | trademark | manufacturer's brand | corporate brand

3. Highlights the cross-cutting nature and added value of regional quality brands which support specific agricultural products as well as handcrafts and craftsmanship, and specific production processes; emphasises the value of cooperation between regional quality brands that is based on interaction between the resources shared by several regional brands at local and regional level and on synergies between neighbouring regional brands; believes that regionally branded products may serve as good companion products and guides to other ...[+++]services provided rurally, such as sustainable tourism, accommodation, catering services etc.; stresses, in this connection, that an integrated and holistic approach to the promotion of regionally branded products and their implementation at local, regional, national and European level is essential; considers that full support should be given to improving the marketing of regional brands and their geographical indications in order to enhance their image both within and outside the EU; stresses the need to avoid the risk of regional brand designations used to label agricultural products being mistaken for current EU designations of origin and geographical indications in the agri-food sector, since products with protected designations must meet specific criteria established by regulatory bodies;

14. Considers that, in the context of these new forms of territorial cooperation, Member States should be able to use all measures of rural development linked to a quality policy for food products, with the aim of developing in particular sales in local markets and short supply chains and improving the sustainability as well as the knowledge of production methods, while fully respecting the EU rules and without affecting, undermining or weakening the existing Union quality schemes, such as protected designation of origin (PDO), protected geographical indication (PGI) and Traditional Specialities Guaranteed (TSG); considers that, in the agri-food sector, the territorial excellence branding should be confined to promoting the PDO-PGI-TSG qua ...[+++]lity schemes where they exist or to supporting their creation where they do not yet exist; calls on the Commission, taking account of the proliferation of multiple labels and regional brandings regarding food products in Europe, to draw up an inventory of brands with specific regional features, in order to avoid any possible negative effects on the quality schemes; maintains that the concept of regional branding should be clearly defined, taking into account the favourable experience with existing quality labels (PDO, AOC, PGI), and that coordinated strategies should be drawn up to avoid duplication and overlapping, proceeding from a shared common approach based on a framework to be laid down at EU level;

2. Shares the view that regional branding and EU-protected designations have a specific role in areas with certain constraints; acknowledges, in this respect, the role of new designations, such as the newly introduced European label for agricultural products from mountainous regions; calls on the Commission to introduce a similar designation for products from island areas; stresses the importance of regional brands for specific sectors, such as regional creative industries where branding can result in the creation of new cultural products as part of a ...[+++]place-branding process, as well as contribute to the economic progress of those regions;

5. Calls on the Member States and their regional authorities to promote more dynamic forms of participatory governance as a way of implementing common territorial development projects able to cover all economic sectors, including tourism and, within the farming sector, the food and non-food industries, such as regional supply chain projects (concerning short supply chains, food chains, local slaughterhouses, methane production from agricultural biomass projects, green chemistry, bio-based materials, etc), with a particular focus on micro-businesses and new start-ups, on the basis of the gradual recognition of the identity of each territo ...[+++]ry, as defined and informed by its heritage; notes that these forms of governance are based on complex partnerships between actors and bodies, whose work may be coordinated around the concept of territorial excellence branding; therefore, calls on the Member States to create a platform for sharing best practice, using in particular the tools provided by the LEADER approach to rural development programmes;