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However, according to Sweden Post, the relevant market to evaluate its market positions against, would be a larger ‘Advertising Distribution Market’, which, in addition to unaddressed direct mail would include ‘other advertising distribution channels, such as newspaper advertisements, TV and radio advertisements, outdoor advertisements, advertising via the Internet, sponsoring, etc’.

Y. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forms of marketing on the Internet and other new media; whereas food advertising accounts for around half of all advertising broadcast during children's TV viewing times and whereas there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas the use of new forms of marketing using all technological means and in particular the so-called "advergames" involving cell phones, ...[+++]instant messaging, video games and interactive games on the Internet are a source of concern; whereas numerous food producers, advertising and marketing firms and health and consumer protection associations are now displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

AA. whereas recent industry initiatives on advertising self-regulation will address the balance and nature of food and beverage advertising; whereas self-regulatory measures need to cover all forma of marketing on the Internet and other new media ; whereas food advertising accounts for around half of all advertising broadcast during children’s TV viewing times and that there is clear evidence that TV advertising influences short-term consumption patterns of children aged between 2 and 11 years; whereas Parliament notes with concern the use of new forms of marketing using all technological means and in particular the so-called ‘adverga ...[+++]mes’ involving cell phones, instant messaging, video games and interactive games on the Internet, whereas numerous food producers, advertising and marketing firms and health and consumer protection associations are already displaying considerable commitment in the EU Platform for Action on Diet, Physical Activity and Health and can already point to successful studies and projects,

(a)advertising (all Member States, except BG, PL, SI: CPC 871; BG: CPC 871 excluding advertising of alcohol, alcoholic beverages, medicines, tobacco and tobacco products; PL: CPC 871 excluding advertising of tobacco products, alcoholic beverages, pharmaceuticals; SI: CPC 8711 [] and 8712 [], excluding direct mail advertising, outdoor advertising and excluding for goods subject to import authorisation and excluding pharmaceutical) | (1) (2) (3)RO: unbound(4)Unbound, except as indicated in the horizontal section under (i) and (ii) and subject to the following limitations:RO: unbound | (1) (2) (3)RO: unbound(4)Unbound, except as indicated in the horizontal section under (i) and (ii ...[+++]) and subject to the following limitations:RO: unbound | |

(a)Advertising (All Member States except PL, SI: CPC 871; PL: CPC 871 excluding advertising of tobacco products, alcoholic beverages, pharmaceuticals; SI: CPC 8711 [27] and 8712 [27], excluding direct mail advertising, outdoor advertising and excluding for goods subject to import authorisation and excluding pharmaceutical) | | | |

(3) Whereas the laws, regulations and administrative provisions of the individual Member States concerning comparative advertising differ widely; whereas advertising reaches beyond the frontiers and is received on the territory of other Member States; whereas the acceptance or non-acceptance of comparative advertising according to the various national laws may constitute an obstacle to the free movement of goods and services and create distortions of competition; whereas, in particular, firms may be exposed to forms of advertising developed by competitors to which they cannot reply in equal measure; whereas the freedom to provide ser ...[+++]vices relating to comparative advertising should be assured; whereas the Community is called on to remedy the situation;